The Concept

The Concept is a Lebanese fashion brand. Every item from our brand is ethically produced in Beirut Lebanese. The Concept brand includes a huge selection of womenswear, accesories and shoes. It was founded by Aleen Sabbagh around 4 years ago. After four years, The Concept is now a leading fashion brand in Beirut. After two years of operating, The Concept started shipping worldwide and aims to keep on expanding internationally.